Read biographies of our MD-Staff Educational Conference Speakers
Erin L. Muellenberg, JD, CPMSM, CPCS
Erin Muellenberg currently practices medical staff law for Polsinelli. As a former director of medical staff services, she has extensive knowledge of the responsibilities of the medical staff organization and its governance process. Erin focuses her practice on providing guidance to hospitals, health systems, critical access hospitals, ambulatory surgery centers, and medical groups regarding the legal, ethical, and practical requirements of credentialing, peer review, disciplinary actions, and liaising between the medical staff and allied health professionals and hospital operations.
Erin frequently publishes articles and gives lectures on a range of subjects related to health legislation, such as certifications, peer review, compliance, provider health and well-being, risk management, and the procedure for medical staff fair hearings. She also participates actively in the California Society for Healthcare Attorneys, the American Health Lawyers Association, and the National and California Associations of Medical Staff Services.
Jodi J. Smith, CPMSM, CPCS
Director, Credentials Verification Office
Beth Israel Lahey Health
Jodi Smith is the Director of the newly formed Beth Israel Lahey Health Credentials Verification Office. Jodi has over 30 years of experience as a medical staff professional, holds a current CPMSM certification through NAMSS, and is a member of the Massachusetts Association of Medical Staff Services.
Jodi specializes in working for and consulting with large academic health systems, small community hospitals, telehealth companies, and private practices. She has developed effective credentialing and onboarding processes; installed multiple credentialing databases; and designed effective policies, procedures, and governance documents for compliance with The Joint Commission and NCQA as well as state and federal regulatory agencies.
As the BILH CVO Director, Jodi successfully implemented one of the first system-wide departments for Beth Israel Lahey Health that included the development of a budget, staffing requirements, office space, equipment, and policies and procedures. As part of this process, she designed CVO workflows, standardized application documents, and selected a new system-wide credentialing database. The BILH CVO covers 10 hospitals, both community, and academic medical centers along with 4 provider enrollment departments and two large physician practices.
Peter K. Dempsey, MD
Medical Director, Credentials Verification Office and Neurosurgeon
Beth Israel Lahey Health
Dr. Peter K. Dempsey is a neurosurgeon in Massachusetts and is affiliated with multiple hospitals in the area, including Beverly Hospital-Massachusetts and Lahey Hospital and Medical Center. He received his medical degree from Tufts University School of Medicine and has been in practice for more than 35 years. His top areas of expertise are Chronic Subdural Hematoma, Stroke, Delirium, Parkinson’s Disease, and Deep Brain Stimulation.
Sthefanny De Lima, MHA
Database Manager, Credentials Verification Office
Beth Israel Lahey Health
Stheffany entered into the credentialing field in 2018. In 2019, she was hired as a credentialing coordinator at Lahey Hospital and Medical Center where she also developed a strong interest and proficiency in technology. Stheffany was promoted to database coordinator where she improved the existing software to improve workflows and functionality for the Medical Staff Office and Provider Enrollment. Stheffany received a Master’s Degree in Healthcare Administration in 2020.
As the BILH CVO Database Manager, Stheffany optimized the credentialing database to further expand its functionality as well as improve data collection, reporting, and automation, resulting in increased efficiency, productivity, and provider satisfaction. She was instrumental in the implementation of MD-Staff for the Beth Israel Lahey Health system successfully installing the software in 10 system hospitals, 4 provider enrollment departments, and 2 large physician practices.
Stheffany’s experience in credentialing along with her technical expertise gives her a unique and valuable insight into the impact that a credentialing database has on provider onboarding.
Maggie Palmer, CPCS, CPMSM
Vice President, Professional Medical Affairs
Maggie Palmer is a healthcare administration professional with over 25 years of experience in medical staff professional services, and numerous other administrative areas of healthcare. Maggie holds a Masters degree in Healthcare Administration from Central Michigan University. She is dual certified in her field through the National Association Medical Staff Services (NAMSS) since 2000.
Maggie is currently the Vice President, Medical Staff Professional Services & Regulatory Affairs at Parkland Health & Hospital System in Dallas, Texas. Maggie’s previous experience includes Vice President, Medical Staff & Clinical Contractor Services at IntelliCentrics, National Director of Credentialing for Tenet Health in Dallas, Texas, Director of Centralized Credentialing Services at Scripps Health in San Diego, CA, Executive Director of Hawaii Credential Verification Service, and Credentials Specialist at Castle Medical Center, and Straub Clinic and Hospital. She has also served as a consultant and Interim Medical Staff Director in various organizations across the United States.
She is the President Elect for Texas Society of Medical Service Specialists (TSMSS). She also served as the President of the California Association Medical Staff Services (CAMSS) and Board member of the Hawaii Association of Medical Service Professionals. Maggie is also a contributor on the HCPro Advisory Panel for Credentialing Resource Center and Medical Staff Briefings and author of numerous publications, including HcPro Core Privileges for Physicians (Nov. 2019) with Core Privileges for AHP (July 2020).
Brianna Foulkrod, CPCS, CPMSM
Texas Health Physicians Group
Brianna Foulkrod, CPCS, CPMSM brings over 15 years’ experience in the healthcare industry as an MSP. She is currently the Director of Credentialing for Texas Health Physicians Group, based in Dallas, TX. Her experience includes many aspects of credentialing including privileging, medical licensing, delegated credentialing, provider enrollment, CVO operations, professional development, and leadership.
Alexis E. Williamson, MPH
Executive Director, Office of the Chief Medical Officer, Central Credentialing Office
Mass General Brigham
Alexis Williamson, MPH is currently the Executive Director of the Enterprise Central Credentialing Office for Mass General Brigham where she is responsible for leading credentialing and medical staff services operations across the largest integrated healthcare delivery system in Massachusetts and New Hampshire. Mass General Brigham consists of 16 member institutions including Brigham and Women’s Hospital and Massachusetts General Hospital academic medical centers, top-tier specialty hospitals, community hospitals, a rehabilitation network, a health insurance plan, and many locations for urgent and community care. As a dedicated healthcare professional, Alexis’ priority is overseeing the credentialing of over 10,000 providers annually in a timely and compliant manner to support Mass General Brigham patients and clinical operations.
A leader with significantly progressive experience over her 20+ years in healthcare, Alexis’ experience spans across multiple disciplines including operations, finance, project management, process improvement, change management, revenue cycle operations, and IT. Alexis’ experience in leading interdisciplinary teams within a complex healthcare organization is key to the successful implementation of the Central Credentialing Office and sustainable operational efficiencies.
Alexis earned her Bachelor of Science from the University of Massachusetts, Amherst, and a Master’s in Public Health from Boston University.
Michelle Butler, MS, CPCS, CPMSM
Director, Medical Staff Services, Office of the Chief Medical Officer, Central Credentialing Office
Mass General Brigham
Michelle is currently the Director, Medical Staff Services of the Enterprise Central Credentialing Office for Mass General Brigham Boston, MA. In this role, Michelle is responsible for the medical staff specialist team supporting 16 healthcare institutions.
Prior to this role, Michelle was Administrative Director, Medical Affairs at Salem Hospital responsible for medical staff services including credentialing, payor enrollment, medical education, regulatory training, library services, and project management for the medical affairs division.
Michelle is an active member of the National Association of Medical Staff Services (NAMSS) and the Massachusetts Association of Medical Staff Services (MAMSS). In 2022, Michelle is serving as the Chair of the NAMSS Subject Matter Expert Subcommittee and previously served as a Director-at-Large, board member, and member of the Leadership Selection Committee, Certification Commission, Ethics Committee, and Finance Committee. For MAMSS Michelle served as the President, President-Elect, Education Conference Chair, Scholarship Committee member, and guest speaker.
Michelle earned her Master’s in Management from New England College, NH, and a Bachelor of Science in Health Information Management from Northeastern University, Boston, MA. She is dually certified as a Certified Provider Credentialing Specialist (CPCS) and Certified Professional in Medical Services Management (CPMSM).
Mathieu O. Gaulin, CPMSM, CPCS
Senior Director, Professional Medical Staff Services
Boston Children’s Hospital
Mathieu has been at Boston Children’s Hospital since 2006, starting as an agency temporary employee. Mathieu worked in Provider Enrollment for 10 years, during which time he created and managed the centralized Provider Enrollment Team. Currently, he is the Director of Health Affairs with oversight of Medical Staff Services and Provider Enrollment while working with the Medical Staff and its Leaders on their self-governance. To that end, he serves as the Secretary of the Medical Staff Executive Committee and the administrator for the Medical Peer Review Committee, Credentials Committee, Bylaws Review Committee amongst others. He served as the Secretary of the Massachusetts Association of Medical Staff Services (MAMSS) for close to 5 years. He is currently the Chair of the Membership Committee of the National Association for Medical Staff Services (NAMSS) and collaborates with them on other initiatives as a volunteer leader.
Megan E. Leonard
Senior Project Specialist, Patient and Provider Services
Mass General Brigham
Megan Leonard is currently a Senior Project Specialist on the Patient and Provider Services, MGB Digital Health team. Meg is the lead IT analyst who supports MD-Staff. She oversaw the implementation of ASM’s MD-Staff application throughout the Mass General Brigham network. Meg works closely with both the Central Credentialing Team as well as the MGB Enrollment teams to help improve processes, enhance workflows and update MD-Staff to meet users’ needs.
Meg has worked in the IT Healthcare arena for the past 30 years. She got her start in Healthcare while working as an Application Analyst for MEDITECH, Inc. Meg implemented and supported MEDITECH’s Nursing and Order Entry Modules. As an MGB employee, Meg worked at Brigham and Women’s Faulkner Hospital and supported all of the MEDITECH clinical applications. From there, Meg joined MGB Corporate in 1996 and supported the Enterprise Master Patient Index application. She implemented and supported ADT (HL7) and SCH (HL7) implementations, participated in the software development lifecycle, and supported EMPI services. Before joining the Credentialing project, Meg led the conversion of 9 million patient records from the MGB homegrown EMPI into Epic.
Megan earned a Bachelor of Arts degree from Providence College, Providence, RI. She is the proud mom of two college-aged sons, William and John. She lives in Westwood, MA with her husband Bill and adored golden retriever, Bogey.
Jenny Jackson, EdD, MBA, CPMSM, CPCS
Senior Director of CVO, Onboarding & Provider Enrollment
Community Health Systems
Dr. Jenny Jackson is a medical service professional (MSP) with over 20 years of experience in managed care and provider enrollment. She is the Senior Director of Provider Enrollment and Onboarding for Community Health Systems in Nashville, Tennessee.
Jenny is passionate about developing other leaders and specializes in building strong teams through communication, empathy, and trust. She believes that practicing servant leadership and putting people first is fundamental to the success of every organization.
Jenny is a Past President of the Kentucky Association of Medical Staff Services and is an instructor for the National Association of Medical Staff Services.
She is a Certified Professional in Medical Services Management, a Certified Provider Credentialing Specialist, and a Fellow of NAMSS. She holds a Master of Business Administration and an Educational Doctorate in Organizational Leadership from Western Kentucky University.
Kristin Vess, CPCS
Manager of Operations, Medical Staff Professional Services
Kristin Vess stumbled into the world of Medical Staff Professionals 17 years ago. Fresh faced, inexperienced, and enthusiastic she dove headfirst into giant paper files, fax machines and phone calls to the state licensing boards.
At the time she thought it would be good experience while she worked towards a career in early childhood development and teaching. Little did she know she’d actually foundher true calling.
The world of the MSP has changed a great deal since then. She’s helped three different organizations go paperless and realized she delighted in the challenge of creating new and more efficient processes based on new technology and regulatory needs. In doing so, she realized she enjoyed leading a team through these challenges even more.
Kristin is a certified professional credentialing specialist and presently the Manager of Operations for Parkland Health’s Medical Staff Professional Services and Regulatory Affairs in Dallas, Texas. Before her life at Parkland, she gathered experience in Managed Care, Locum Tenens and Physician Group credentialing.
In her spare time, you’ll catch her trying to find her keys, chasing her two children, singing karaoke, or playing Dungeons & Dragons.
Director, Office of Medical Affairs
Angela Skinner is a seasoned professional with over 30 years of experience in the healthcare industry. As the Director of the Office of Medical Affairs for Centura Health, she has been with the organization for 15 years and has made a significant impact on its credentialing and reporting operations. In her role, Angela leads teams in commercial payer credentialing (inclusive of privileging), government payor enrollments and system-wide provider data management. Angela and her team manage 20 facilities, 1700 providers, 40 payer delegated relationships.
Throughout her career, Angela demonstrated her commitment to excellence and her ability to streamline end-to-end processes and create industry gold-standards in credentialing. During Angela’s tenure at Centura, she consolidated commercial payer relationships under delegation, safeguarding effective dates and ensuring the protection of claims revenue.
Angela co-managed the implementation of the ASM MD-Staff credentialing software in February 2020, with the Medical Staff team. The objective was to design a seamless provider journey that encompasses both payer and facility credentialing, system reporting automation, ensuring efficiency, reducing the time to on-board new providers, and have single point of contact through the entire credentialing process. This work supports Centura’s delegated payer partnerships, state and federal regulatory agencies, and strengthens our ongoing NCQA certification.
Senior Credentialing Coordinator, Office of Medical Affairs
My name is Cheri Lipps-Brindle, I have been credentialing since 2014. I have experience in payer credentialing and medical staff services in both a Pediatric and Acute Care Hospital setting.
Currently, I am a Senior Credentialing Coordinator with the Office of Medical Affairs (OMA) for Centura Health. I handle files which must meet both NCQA and Joint Commission requirements. My files are prepared/processed for our contracted payors and the medical staff services department (MSSD) for privileging. I am knowledgeable in both payor terminology and privileging requirements for facilities, and I enjoy the challenges and fast-paced environment that credentialing provides. In addition to managing initial and reappointment applications, I assist in monthly and annual payor audits. I have been given the opportunity to lead in the delegation of our Kansas State Operating Group. This entails organization, implementation, and processing of all Kansas Centura Health Physician Group files. Delegation is when a health plan gives another health care entity (OMA) the authority to credential its health care providers on its behalf. This project for Kansas was a huge win for our team and will make the initial and reappointment credentialing process easier for our employed providers. Currently, I am managing the Southwest Operating Group, Kansas Operating Group, and the Hospitalists Operating Group. Within these groups, I work through several different physician specialties. In October of 2021 I overcame one of my biggest challenges which is public speaking. I presented at the National Association of Medical Staff Services (NAMSS) with two of my teammates on the Success in the Digital Age of Credentialing. We spoke on how changing credentialing software has improved processes and efficiency with credentialing and has created a more unified credentialing team. In the past OMA and MSSD worked independently of each other causing a lot of duplication, this has been minimized significantly with our credentialing software.
Outside of work, I am all play! I have two children, Johnny is 12 and Marley is 4, they are constantly on the go, whether it’s for school, sports or fun. My son enjoys baseball and basketball, and my daughter likes to bounce around on any and every object. For fun in the summer (or all seasons) we enjoy motocross together. My son and husband race, while my daughter and I ride around the tracks. We are completely obsessed with Disney; I am the definition of a Disney adult, and my kids follow right behind my footsteps. My favorite Disney movie is Beauty and the Beast, followed closely by The Little Mermaid. I have a slight obsession with iced coffee, if you know a good coffee spot, please send it my way. I will watch any movie you ask me to, and I love music more than life. Both of my children are named after famous musicians (Johnny Cash and Bob Marley). I love to read and listen to podcasts. Most importantly, I love living life to the fullest and spending it with my family and friends.
John Pastrano, BBA, CPMSM, CPCS
John Pastrano is the co-founder of Southern Belles & Beau (SB&B) Speakers Bureau which provides credentialing and self-development presentations to Medical Services Professionals at local, State and National Associations. John, a native Houstonian, earned a Bachelor’s Degree in Business Administration from the University of Houston – Clear Lake and maintains both NAMSS certifications of CPMSM and CPCS. John’s 30 years of credentialing experience includes hospital, managed care and CVO settings with oversight responsibilities of medical staff affairs, processing of pre-applications, initial and reappointment applications, standardization of privileges and Focused Professional Practice Evaluations (FPPE) and Ongoing Professional Practice Evaluations (OPPE). John’s past work experience also includes being an Intermittent Consultant for Joint Commission Resources.
John was the first elected male President for the National Association of Medical Staff Services (NAMSS) in 2014 and continues his passion in sharing his experiences and knowledge in credentialing. John’s philosophy is “Once you discover your passion for credentialing, that your voice provides significance and that personal growth attributes to ongoing continued education, then you recognize and identify yourself as a gatekeeper for managing the safety of patients.”
Executive Vice President
Chief Operating Officer
Amy Madden, CPMSM, CPCS
Vice President, Client Services
Amy Madden, CPMSM, CPCS is Vice President of Client Services at ASM. In this role, she leads the Implementation, Support, and Customer Success teams with a focus on their professional growth and development. She works closely with a variety of healthcare organizations to optimize their use of the software and develop efficient workflows to support their business needs.
Amy is a medical service professional (MSP) with over 20 years of experience in medical staff services, credentialing and privileging, health plan and delegated credentialing, implementing centralized services, process improvement, provider onboarding, leadership, and regulatory background including TJC, CMS, NCQA, URAC, and JCI. Amy previously served as Senior Director of Credentialing and Medical Staff Services at Cleveland Clinic Health System, a multi-facility organization with locations in the United States, Canada, Abu Dhabi, and London. In this role, she led the project to centralize and integrate medical staff and credentialing services and implemented a paperless, system-wide process.
Amy is a Certified Professional in Medical Services Management, a Certified Provider Credentialing Specialist, and a speaker at state and national conferences. She was actively involved in the Ohio Association of Medical Staff Services (OAMSS) for over 20 years where she served as OAMSS President, Treasurer, and Scholarship Chair.
VP, Chief Software Architect
Danny Cairney is the VP, Chief Software Architect at ASM. In this role he leads the development team at ASM, responsible for creating and maintaining ASM’s products and services including MD-Staff, MD-Stat, MD-App, EPriv, Virtual Committee, Pronto, and more.
Danny began building software nearly 25 years ago and started working at ASM in 2004 on early versions of MD-Staff for the web and EPriv and later he was involved in the creation of MD-App, Virtual Committee, and MD-Stat.
Senior Software Engineer
Customer Success Team
Terrani Giesbret, PMP, CSM
Director, Customer Success
As a seasoned Implementation Manager at ASM since 2016, Terrani was instrumental in the successful implementation of the MD-Staff and MD-Stat Credentialing software for many healthcare organizations. As a PMP and CSM professional Terrani has deep knowledge in project management techniques, software technology including database design, enterprise Web based system, and data interchange. Terrani switched gears in 2021 and now heads the Customer Success Department, specializing in workflow optimization, product adaptation, and strategic system consultation.
Prior to working ASM, she worked as an Account Manager and Implementation Manager for a San Diego based Saas Software company, specializing in Corporate Employee Wellness. While there, Terrani also held a leadership position as a Team Lead and interim Director for the Client Service paying special attention to hiring, onboarding, training, mentoring processes.
Specializing in software, Terrani has acquired over a decade of experience in project management. She’s passionate about translating project visions and objectives into reality, offering tangible results in line with client expectations. Terrani is skilled in multiple project management methodologies including Waterfall, Scrum, and Agile.
Customer Success and Content Manager
Tom joined ASM in May 2019 as a Tier 1 Application Analyst. He then worked as a Tier 2 Application Analyst and now as a Customer Success and Content Manager. In his current role, Tom helps create and modify the MD-Staff Academy courses. Tom also helps manage and maintain Help Center articles and content. Tom manages clients in the Customer Success Manager role. He helps clients discuss and optimize workflow as well as help prioritize tickets that are sent to Support. Tom helps educate clients and troubleshoot issues in MD-Staff in his role.
Before ASM, Tom worked for Apple Retail for 9 ½ years as a product specialist and technical expert. This is where a lot of his experience with educating clients and troubleshooting issues started. In his free time, Tom likes to play golf, watch sports, go camping, and go to the movies.
Customer Success Manager
David had begun his career as a Cryptologic Technician and trainer in the United States Navy. After serving his country, David continued his career in technology with a concentration on information systems. David specialized in implementing and deploying a financial auditing system to help automate necessary information to support the Navy.
After graduating with a Bachelor of Science in Management Information Systems in 2021, David joined the ASM team as an Application Analyst. Within a short time, David was promoted to Customer Success Manager, where he currently helps optimize workflows and ensure customer retention through relationship building, product adoption, and fostering a customer-centric team environment.
In his free time, David enjoys golfing, visiting Southern California’s beautiful beaches, and indulging in the local culinary scene.
Customer Success Manager
Travis joined ASM in 2021 as a Customer Success Manager. Before ASM, Travis spent over 15 years in the retail industry developing a unique perspective on the client experience and built diverse teams that produced industry-leading change.
As a Customer Success professional, Travis takes pride in seeing his clients succeed while growing their understanding and usage of our suite of tools. Travis enjoys working in a customer-centric environment where he is empowered to be an advocate for clients, and with a passion for finding innovative solutions, he focuses on ensuring lasting success for ASM’s clients.
When Travis is not keeping busy with the client’s needs and zoom meetings, you’ll catch him out by the pool, playing adult softball, or watching some baseball. Go Braves!
Customer Success Specialist
Damon Joined ASM in January of 2018 as an Applications Analyst and has supported clients in that capacity until recently joining the Customer Success team. The new role allows Damon to proactively support clients and assist with training, troubleshooting, and workflow for clients via Customer Success Department.
Damon’s passion has always been troubleshooting hardware and software issues as well as assisting clients. In his free time, you can find Damon in the desert, by the beach, or in the snow.
Jean started at ASM in 2011 as an Implementation Specialist. Shortly after she realized how much education is needed for MD-Staff so she began to design and present at all the webinars. She enjoys developing content and videos for all areas of MD-Staff and MD-Stat. Clients often remember her voice from the on-demand videos and live webinars and once in a while she will crack a joke or two. The past couple years she has worked with many clients understanding workflows and making sure training needs are met. She only wants success for clients so she always thinking of ways to help retain software knowledge.
Earlier in her career she spent 10+ years in the managed care industry working at PacifiCare, United Healthcare and MedImpact. She did everything from client management, marketing, launching new brands and managing conferences. Jean received a Bachelors of Science in Health Care Administration & Information Systems – and is always happy to say her degree matches the career.
Michael Garcia, PMP
Michael Garcia has served as Director of Implementations for over 7 of his 9 years with ASM. He is a certified Project Management Professional and holds a degree in Computer Science as well as SQL certifications. With over a decade of experience in the healthcare software industry he has implemented MD-Staff and MD-Stat for some of the nation’s largest healthcare systems as well as international clients. He leads a team of highly skilled professionals who not only love what they do but are equally passionate about helping their clients succeed. With Michael’s support, the implementation team consistently works to enhance the client experience during the implementation of the ASM product suite. Michael believes the project starts and ends with the client and his priority is to provide his team the best tools, solutions, and guidance needed to help them meet and exceed client expectations.
Since 2009, Matthew has developed a robust career within the technology industry. In 2016, Matthew began his employment with ASM as an Application Analyst and then quickly moved into the role of Implementation Manager.
When not busy implementing software solutions at work, Matthew enjoys playing with his three-year-old son, and hosting backyard barbeques!
Keith Gibson, CSM
Keith joined ASM in 2016 as an Implementation Manager and has successfully implemented our credentialing and quality software for many organizations large and small. He has had a focus on implementing MD-Stat software for large enterprise organizations and has developed deep knowledge in quality management workflows.
Prior to working at ASM Keith worked many years in healthcare in clinical leadership roles. He has a passion for technology and software and enjoys being able to provide tools for complex tasks such as OPPE and Peer Review.
When Keith is not working you will find him in the science fiction section of the local library.
In 2017, Kaleb began his career with ASM as an Application Analyst. Shortly after being hired, Kaleb received his Bachelors of Science in Computer and Information Services with a cumulative GPA of 3.94! Kaleb has been a valuable employee with ASM advancing his career quickly through departments. In 2020, Kaleb was promoted to Implementation Manager.
Outside of work, Kaleb enjoys working on his house, playing video games with his wife, and painting scale model kits.
Kyle Gettemeier, CPHQ
In 2019, Kyle began his career with the ASM Support Team focusing on workflow, troubleshooting back-end issues versus user error, and training new users to optimize ASM’s credentialing solution, MD-Staff. Within two years, Kyle excelled at understanding ASM’s software solutions and moved through the ranks to Implementation Manager.
Kyle’s educational background includes a Bachelors of Science in Health Management from Saint Louis University and most recently obtaining his Master of Science is Health Administration from Colorado State University. Recently, Kyle is a Certified Professional in Healthcare Quality (CPHQ)! Kyle is deeply committed to improving the quality of care delivered to patients through increased data efficiencies and continuous process/performance improvement!
Geneva Million, CPCS, CPMSM
Prior to joining ASM as an Implementation Manager in 2020, Geneva worked as a Medical Staff Coordinator, MD-Staff Super User, and MD-Staff Application Analyst. She began working in Medical Staff Credentialing in 2005 by manually auditing paper files to prepare for a TJC audit and has over 5 years of experience as a Super User in MD-Staff.
As a Medical Staff Coordinator, she processed initial and reappointment applications, managed the initial FPPE process, physician onboarding and orientations, and helped facilitate multiple committees. As an MD-Staff Super User and Analyst, she assisted all hospitals in the Health System with product adoption and workflow efficiency, ensuring that the data stayed clean, and downstream integrations continued to function as expected.
With her background in credentialing and dual certification, Geneva is able provide a unique perspective to clients coming to MD-Staff. She provides recommendations based on regulatory requirements, industry best practices and tried and true processes. She truly enjoys the challenge of assisting clients with designing efficient workflows to help them meet regulatory standards.
In 2019, Tyler joined ASM’s Implementation Team. Tyler formerly worked as a paramedic and was pursuing a career as a firefighter before transitioning to ASM. Tyler is a natural as a Implementation Manager, with a background in healthcare and a degree in Data Analytics from Northern Arizona University.
Tyler’s primary love outside of work is hockey! Tyler has spent virtually his entire life playing hockey, including three years as a semi-professional with the San Diego Gulls and Chicago Hitman. Tyler continues to play hockey as often as he can!
After graduated from Grand Canyon University with a Masters in Public Health, Janelle quickly begun her career within the healthcare industry. In 2017, Janelle joined Community Health Systems, Inc. as a Relations Coordinator where she helped improved the health and well-being by providing low to no cost quality healthcare.
In 2021, Janelle began her career with ASM as an Implementation Support Specialist. Janelle advanced in her career to Implementation Manager thanks to her meticulous attention to detail and commitment to her clients. Janelle manages complex projects with assurance, competence, and a smile.
Janelle enjoys baking, crafts, working out, and binge-watching Star Wars and Marvel films in her free time. Above all, Janelle loves being outside and adventuring!
Christina McMichael, MS, RHIA
Christina started her career managing the logistics for CME conferences to serve the healthcare industry. She continued with her studies and earned a master’s in Health Information Management. As a project manager for medical software and managed care implementation, she quickly saw her career thrive. In 2019, her expertise in leadership and data analysis helped secure her current role as an Implementation Manager for ASM.
Christina’s critical thinking and energetic drive supports MD-Staff clients in achieving a seamless implementation process. She helps develop customized onsite end-user training programs based on each client’s unique requirements. At ASM, Christina enjoys fostering client relationships to ensure high user adoption of all MD-Staff solutions!
In her free time, Christina loves spending time with her family, especially her one-year-old, daughter, Cara! She is an excellent chef and an outdoor enthusiast and enjoys also taking care of her horses, too! Fun fact – Christina wrote her thesis on enrollment and use strategies of the patient portal because she has passion for encouraging people to take control of their own healthcare!
Customer Support Team
Director, Customer Support
In 2012, Whitney began her career with ASM as an Application Analyst. With her excellent skill set and dedication to ASM, Whitney was quickly promoted to a lead position. As of 2016, Whitney has been the Director of Customer Service leading a team of over 20 customer-centric, experts. Whitney prides herself on perfecting processes and learning every detail of ASM’s software solutions.
During her free time, Whitney enjoys playing with her two kids and interior design.
Customer Support Manager
In March 2020, Bobby started working at ASM as a Tier 1 Application Analyst. Bobby quickly established himself as the team’s go-to person for all things MD-Stat. By 2022, Bobby accepted the role as Customer Support Manager assisting in team leadership and internal training. Bobby worked as a technical expert for Apple for nine years before to joining the ASM team (retail).
Bobby graduated from Visible Music College in Memphis, Tennessee, with a BS in Modern Music Ministry: Worship Leading with an Emphasis on Guitar. Bobby continues to perform at nearby venues and churches on the weekends. In his spare time, Bobby is a barbecue enthusiast and an undefeated, competitive powerlifter!
Application Analyst Lead
Regional Sales Manager
With over 20 years of business development through core infrastructure initiatives, Trevor brings an extensive knowledge of technology, customer relations, and sales. Trevor began his career in telecommunications with an emphasis on configuration for system implementation. As his technical skillset grew, so did his professional career. By 2014, Trevor began his sales journey with technology with contact center applications that provided staff efficiency and productivity to manage internal and external communications. With his understanding of today’s environment and “the Cloud,” he successfully engineered and implemented infrastructure solutions for companies to be at the forefront of Information Technology.
Trevor started his career with ASM as Regional Sales Manager in the spring of 2018. With his expertise in technology and client-centric mindset, Trevor continues to excel with expanding awareness and functionality of ASM product suite.
In his spare time, you can find Trevor on the golf course practicing his swing and enjoying quality time with his wife and daughters.
Regional Sales Manager
Marketing & Events Team
Senior Marketing Manager
In 2021, Rebecca joined the team at ASM to assist in the development of the marketing team. Rebecca brings over 16 years of executive leadership and marketing experience from the travel and tourism industry. Throughout her marketing career, she established national and international campaigns, served on various marketing committees, including the state tourism board of California, and secured a multi-million dollar funding assessment for Southern California destinations.
Rebecca has a BS in Network and Communications Management, which makes her the ideal member of the ASM team. Her area of expertise includes delivering marketing campaigns that encompass strategic planning, qualitative & quantitative research, and creative development. In her free time, Rebecca enjoys spending time with her family, traveling, and is currently training to be a Spartan Warrior!